Read their stories, download Souvenir Program Here
Special Event: Awarding of the 5th Mansmith Market Masters Awards (MMMA) for Senior Mentors
Mansmith Market Masters Awards for Senior Mentors
Q: What is the Mansmith MMMA?
The Mansmith Market Masters Award (MMMA) for Senior Mentors is a recognition bestowed upon exceptional senior executives or heads of enterprises who have provided outstanding mentorship to YMMA winners. It goes beyond corporate performance, although the company must demonstrate success as mentoring contributes to positive corporate outcomes. Mansmith MMA winners are extraordinary marketing mentors who have displayed unwavering commitment in shaping YMMA awardees into the marketing rock stars they are today, fostering a culture of excellence and nurturing the next generation of marketers.
The recipient of this award exemplifies unwavering dedication to guiding, supporting, and inspiring others. They are mentors who have displayed exemplary professional guidance, positive leadership, and aid in the growth and development of their mentees.
Q: Who can be nominated?
Senior executives, including VPs-CMOs, SBU Heads, CEOs, or similar positions at the time the YMMA winner received their award, are eligible for nomination. This also includes mentors who have since retired from the company.
Nominees are accepted with the intent to recognize them in the future, subject to reconfirmation by the nominator.
Q: Who can nominate?
Only YMMA winners can nominate their marketing mentors who have helped them achieve their YMMA award and elevate their marketing careers. YMMA winners cannot nominate other YMMA winners for this recognition.
Q: What are the aims of Mansmith MMA?
The MMMA aims to achieve the following:
- Establish a pattern that highlights the vital role of generous mentors behind YMMA winners.
- Encourage senior executives to entrust more responsibilities to young talents.
- Inspire MMMA winners to continue nurturing young talents.
- Create role models for other senior executives or heads of enterprises to emulate.
Q: How often are the Mansmith MMA winners announced?
The Mansmith MMA was first introduced in 2015 during the 10th anniversary of the Mansmith YMMA, and it has been awarded every other year since then. The frequency of recognition may change as determined by the organizers.
Q: When is the Mansmith MMA awarded?
The initial Mansmith MMA awards nights were hosted in hotels. During the pandemic, the ceremony was conducted via Zoom. To enhance the visibility of MMA, promote high-quality mentorship of young marketers, and create efficiency and synergy, the Mansmith MMA was presented as a special event within the annual Mansmith Market Masters Conference in 2023.
Q: Who have been recognized in the past?
2015 Awardees:
- John Concepcion, President of Unilever RFM
- Didith Morales, Field Director of Roche
- Noel Lorenzana, President of TV5
- Margot Torres, Vice President - Marketing of McDonalds PH
2017 Awardees:
- Raffy Fajardo, Country Manager, P&G Thailand
- Gina Lorenzana, Vice President of Unilever
- Rene Reinoso, COO of Philippine Daily Inquirer
- Edwin Totanes, VP Marketing, Universal Robina Corporation
2019 Awardees:
- Dennis Balajadia, President, Dragon Edge
- Ken Lingan, Country Manager, Google Philippines
- Rosalyn Simba, Senior Vice President, Nestle Philippines
- Robert Trota, President, Max’s Group
2021 Awardees:
- Backy Baquiran, President, Unilab
- Jeffrey Go, General Manager, PH and Indonesia, GSK Consumer Health
- Joy Isla, Former Customer Dev’t Director, Unilever
- Michael Tan, President, LT Group
2023 Awardees:
- Mars Aaron, Founder, Villa Socorro Farm
- Issa Cabriera, Chief Commercial Officer, Globe
- Ana Aboitiz - Delgado, Senior EVP, Union Bank of the Philippines
- Angie Flaminiano, President, Nutriasia
Q: How are Mansmith MMA recipients selected?
In the past, the selection process for Mansmith MMA recipients has followed a hierarchical approach, as outlined below:
- Individuals nominated by multiple YMMA winners: The highest priority is given to individuals who have been nominated by multiple YMMA winners, showcasing their exceptional mentorship abilities and impact on the development of young marketing professionals.
- Mentors who remain committed despite the YMMA no longer being connected to the same company: This recognizes mentors who continue to provide guidance and support to their mentees, even after the YMMA winner has moved on to a different company. The nominee in this case will receive no tangible benefits other than being acknowledged by their former mentee.
- Mentors with a longstanding relationship with a YMMA winner in the same company: This criterion acknowledges mentors who have maintained a significant and enduring mentor-mentee relationship within the same company. Their commitment and dedication to nurturing marketing talent are considered valuable.
- Nominees at a comparable level to other winners under consideration: This category ensures that nominees are evaluated based on their achievements and expertise, placing them on par with other winners being considered. It promotes fairness and recognition of exceptional mentors across various levels of seniority.
- Nominees who have explicitly accepted the award: Their enthusiastic acceptance demonstrates their genuine appreciation for the recognition.
The selection process for Mansmith MMA recipients encompasses these criteria, ensuring that exceptional mentors are acknowledged and celebrated for their valuable contributions to the marketing community.
